Roo's supplies customers with a plethora of of fresh, top notch products that are bound to show you a new side of your pet you've never seen! The improvement you see in your pets when they are on quality food and treats is absoloutly astonishing. It really goes to show how quality products make your pets feel so good. My cats switched to raw/freeze dried raw around last October and they are on Ultra Oil as well. They have so much more energy, soft fur, great skin health, and they love feeding time! My roommate started feeding their pup raw food. He would turn his nose up to most food and wouldn't eat, but with raw food he absoloutly demolished his servings and looks forward to meal time! Yes, it is pricier than big box pet stores but the quality of the products and how the products make your pets feel make the price completely worth it!